How New Music on Corporate Radio is Dying

There are several reasons why new music on corporate radio is dying. KOP discusses the latest reason. As radio stations abandon new music to add more throwbacks to their stale playlists.

Consolidation of radio ownership: Over the past few decades, there has been a trend towards consolidation in the radio industry, with a few large corporations owning most of the radio stations in the country. These corporations are primarily interested in making profits, and they often rely on a small playlist of familiar songs that appeal to a wide audience to attract advertisers. This means that new and innovative music is often overlooked in favor of more commercial and safe choices.

Lack of diversity: Corporate radio stations are often limited in their playlists, playing the same songs repeatedly throughout the day. This limits the exposure of new music, as well as music from artists who don’t fit within the narrow range of genres that are popular on commercial radio.

Online streaming services: With the rise of online streaming services like Spotify and Apple Music, listeners have access to a vast library of music that is not limited by the constraints of corporate radio. These services allow users to discover new music based on their personal tastes, rather than relying on the limited playlists of corporate radio stations.

The music industry is changing: The music industry has undergone significant changes in recent years, with the rise of independent artists and DIY distribution methods. This has made it easier for new and innovative music to reach audiences without the need for corporate radio airplay.

Overall, these factors have contributed to the decline of new music on corporate radio. However, it’s important to note that there are still many dedicated radio stations and DJs who are passionate about discovering and promoting new music.

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