More of KOP’s featured conversation on the future of digital media and journalism’s journey back to credibility with marketing and communications professional Nicole Jordan.
KOP welcomes back marketing and communications professional Nicole Jordan, the founder of her own independent PR firm, Radix Collective. We discuss several points made in a recent article in the Vassar Public Review, titled “The public is the enemy of good journalism”.
We give our thoughts on several points that the article points out including “how fewer and fewer people are turning to the mainstream media for their information, leading to a diminishing readership, and how “the media’s focus has narrowed to covering juicy stories that will draw as many clicks or eyeballs as possible, rather than stories of substance and import. ”
KOP discusses the issues affecting the state of digital media and the overall survival of journalism with marketing and communications professional Nicole Jordan.
Nicole started her career in Silicon Valley during the tech boom, where she worked on launching and maintaining marketing programs for companies that play in the space where digital media, the web, and consumer products converge. Some of those companies have included Apple, PriceGrabber.com, HP, DeviantArt, and the Rubicon Project which is when I met Nicole at an AdTech conference in 2009.
She’s spent over a decade working at top-tier PR agencies, running her own consultancy, overseeing marketing and communications program from the inside, and now leading the charge for clients at her independent PR firm, Radix Collective.