How The Influencer Counterculture Is Destroying Traditional Media

Social Media and its Influencer Army is defining the counterculture and exposing the vacuum that traditional media has had on mainstream culture. KOP analyzes. Influencer marketing is big business: here are five mistakes the stars (and the brands who sponsor them) should avoid https://theconversation.com/influencer-marketing-is-big-business-here-are-five-mistakes-the-stars-and-the-brands-who-sponsor-them-should-avoid-164099 You haven’t lived until you’ve bought a Bluetooth keyboard from aContinue reading “How The Influencer Counterculture Is Destroying Traditional Media”

Are Influencers Bringing The Cool Back in Media?

Digital Influencers are consistently trendsetting the counterculture and giving us the things that we find cool today. KOP looks into the cool factors that influencers are bringing. Is anything cool anymore? https://www.vox.com/the-goods/22570006/cool-consumer-identity-gen-z-cheugy Influencers earning more money from Instagram, but face an uphill battle to combat fraud https://www.thedrum.com/news/2021/07/15/influencers-earning-more-money-instagram-face-uphill-battle-combat-fraud It’s Time to Redefine the Influencer http://entm.ag/Xm9SXA Do’sContinue reading “Are Influencers Bringing The Cool Back in Media?”

Are Digital Influencers Winning The Prize Fight Over Corporate-Controlled Celebrities?

Influencers are winning, from making boxing a lucrative sport again to raking in millions in endorsements. Are celebrities feeling the heat to stay relevant? YouTubers vs. TikTokers boxing is the hottest sport for a new generationNothing has made me feel older than YouTubers vs. TikTok Stars boxing.https://www.sbnation.com/2021/6/14/22533239/youtubers-vs-tiktokers-boxing-ppv-results Inside the rise of influencer boxing, which canContinue reading “Are Digital Influencers Winning The Prize Fight Over Corporate-Controlled Celebrities?”