Running Up That Hill, New Music Discovery and How Radio Can Reclaim That Role

We look at the current protocol of new music discovery whether it is new or something dusted off thanks to pop culture, like Kate Bush returning to the top of the charts thanks to Stranger Things.

Gen Z Has Finally Discovered Kate Bush, and I’m Thrilled https://www.vogue.com/article/kate-bush-stranger-things-gen-z-discovery

Kate Bush’s Stranger Things Triumph Reminds Us of the Joy of Discovering Music Through Film and TV https://consequence.net/2022/06/stranger-things-kate-bush-music-discovery

The revival of “Running Up That Hill” proves the best songs are timeless
It’s no wonder Gen Z have fallen in love with Kate Bush’s empathy anthem. https://www.newstatesman.com/quickfire/2022/06/kate-bush-running-up-that-hill-best-songs-timeless

‘Music creation has changed, fan behavior has changed, and therefore, artists’ needs for digital music distribution have changed too.’ – Music Business Worldwide https://www.musicbusinessworldwide.com/music-creation-has-changed-fan-behavior-has-changed-and-therefore-artists-needs-for-digital-music-distribution-have-changed-too/

So Your Song Went Viral on TikTok. What’s Next?
https://www.vulture.com/2022/06/so-your-song-went-viral-on-tiktok-whats-next.html

What will the future of podcasts look like?
https://qz.com/2172700/here-are-the-podcast-trends-shaping-the-future-of-the-industry/

Media and Entertainment Industry Gets a Turn in DOJ-FTC Antitrust Hot Seat | https://www.hklaw.com/en/insights/publications/2022/05/media-and-entertainment-industry-gets-a-turn-in-doj-ftc-antitrust

Jeff Sagansky Slams Streaming-Driven TV Business Model: “We Are In A Golden Age Of Content Production And The Dark Age Of Creative Profit Sharing” https://deadline.com/2022/06/jeff-sagansky-profit-participation-backend-streaming-speech-natpe-1235036716/

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I am a terrestrial and digital new media content creator with over 20 years of experience, as well as a highly skilled digital marketing executive who brings a an impeccable reputation, incomparable work ethic and an impressive index of over 50, 000 hours of on-air and on-demand digital content. I currently manage day-today operations for NewGen Broadcasting LLC, the parent company of WebmasterRadio.FM (the world's largest internet marketing and business-to-business radio and podcast network) and CannabisRadio.com, the worlds largest cannabis radio and podcast network. I have worked for major broadcasting entities including iHeart Media and Entertainment, the Hearst Corporation and Cox Newspapers. I earned a Bachelor's degree in Communication from Florida Atlantic University in 1998.

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