Social Media and its Influencer Army is defining the counterculture and exposing the vacuum that traditional media has had on mainstream culture. KOP analyzes.
Influencer marketing is big business: here are five mistakes the stars (and the brands who sponsor them) should avoid https://theconversation.com/influencer-marketing-is-big-business-here-are-five-mistakes-the-stars-and-the-brands-who-sponsor-them-should-avoid-164099
You haven’t lived until you’ve bought a Bluetooth keyboard from a TikTok influencer’s recommendation https://www.morningbrew.com/daily/stories/2021/07/27/influencer-marketing-spending-pass-3-billion-year
MTV ‘Cribs’ just returned to television 20 years after its original debut. But ‘wealth porn’ may not have the same appeal to a new generation. https://news.yahoo.com/mtv-cribs-just-returned-television-090100287.html
To Fight Vaccine Lies, Authorities Recruit an ‘Influencer Army’ https://www.nytimes.com/2021/08/01/technology/vaccine-lies-influencer-army.html
Not your boomer’s influencer: the rapidly evolving world of influencer marketing https://www.thedrum.com/profile/publicis-health/news/not-your-boomers-influencer-the-rapidly-evolving-world-of-influencer-marketing
Who Wouldn’t Want To Be Disruptive? via @forbes https://www.forbes.com/sites/forbestechcouncil/2021/08/10/who-wouldnt-want-to-be-disruptive/
Early-stage brands should also unlock the power of influencers https://tcrn.ch/3fPCUK6 via @techcrunch
The Key Weakness That Could Lead To The Fall Of Influencer Marketing via @forbes https://www.forbes.com/sites/forbesagencycouncil/2021/07/19/the-key-weakness-that-could-lead-to-the-fall-of-influencer-marketing/
Universal, Sony, Warner Partner With Beatsource to Pay Artists – Rolling Stone https://www.rollingstone.com/pro/news/universal-sony-warner-label-beatsource-1206878/
As KROQ DJ Kat Corbett Exits, She Reflects on Two Decades at the Station and the Struggles Facing Alternative Radio https://variety.com/2021/music/news/kroq-kat-corbett-exits-locals-only-kevin-bean-1235034057/
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