How The Influencer Counterculture Is Destroying Traditional Media

Social Media and its Influencer Army is defining the counterculture and exposing the vacuum that traditional media has had on mainstream culture. KOP analyzes.

Influencer marketing is big business: here are five mistakes the stars (and the brands who sponsor them) should avoid https://theconversation.com/influencer-marketing-is-big-business-here-are-five-mistakes-the-stars-and-the-brands-who-sponsor-them-should-avoid-164099

You haven’t lived until you’ve bought a Bluetooth keyboard from a TikTok influencer’s recommendation https://www.morningbrew.com/daily/stories/2021/07/27/influencer-marketing-spending-pass-3-billion-year

MTV ‘Cribs’ just returned to television 20 years after its original debut. But ‘wealth porn’ may not have the same appeal to a new generation. https://news.yahoo.com/mtv-cribs-just-returned-television-090100287.html

To Fight Vaccine Lies, Authorities Recruit an ‘Influencer Army’ https://www.nytimes.com/2021/08/01/technology/vaccine-lies-influencer-army.html

Not your boomer’s influencer: the rapidly evolving world of influencer marketing https://www.thedrum.com/profile/publicis-health/news/not-your-boomers-influencer-the-rapidly-evolving-world-of-influencer-marketing

Who Wouldn’t Want To Be Disruptive? via @forbes https://www.forbes.com/sites/forbestechcouncil/2021/08/10/who-wouldnt-want-to-be-disruptive/

Early-stage brands should also unlock the power of influencers https://tcrn.ch/3fPCUK6 via @techcrunch

The Key Weakness That Could Lead To The Fall Of Influencer Marketing via @forbes https://www.forbes.com/sites/forbesagencycouncil/2021/07/19/the-key-weakness-that-could-lead-to-the-fall-of-influencer-marketing/

Universal, Sony, Warner Partner With Beatsource to Pay Artists – Rolling Stone https://www.rollingstone.com/pro/news/universal-sony-warner-label-beatsource-1206878/

As KROQ DJ Kat Corbett Exits, She Reflects on Two Decades at the Station and the Struggles Facing Alternative Radio https://variety.com/2021/music/news/kroq-kat-corbett-exits-locals-only-kevin-bean-1235034057/

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I am a terrestrial and digital new media content creator with over 20 years of experience, as well as a highly skilled digital marketing executive who brings a an impeccable reputation, incomparable work ethic and an impressive index of over 50, 000 hours of on-air and on-demand digital content. I currently manage day-today operations for NewGen Broadcasting LLC, the parent company of WebmasterRadio.FM (the world's largest internet marketing and business-to-business radio and podcast network) and CannabisRadio.com, the worlds largest cannabis radio and podcast network. I have worked for major broadcasting entities including iHeart Media and Entertainment, the Hearst Corporation and Cox Newspapers. I earned a Bachelor's degree in Communication from Florida Atlantic University in 1998.

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