Radio Syndication Spreads Past Morning Shows | Netflix Looks To Rule The Digital Disruption

Radio Syndication Spreads Past Morning Shows as We look at the Response to Audacy’s new Top 40 Radio Strategy, plus Netflix Looks To Rule The Digital Disruption.

Audacy CHR Lineups Discussed | RadioDiscussion Board Post from The BigA
The music business, especially in CHR, is targeting social media (TikTok) and streaming (Spotify). That’s where they’re focusing a lot of their promotion and their new releases. Why? Because of the mass audience those platforms deliver, and the mass audience creates royalties that pay labels and artists. That doesn’t exist in FM radio. We saw this earlier this year with Olivia Rodrigo. Her big hit was delivered to Spotify, not FM. It was quick, efficient, and productive.

So how does radio compete in this environment? Channeling its national platform. In iHeart’s case, their streaming platform is among the largest in the world. Audacy owns its own streaming platform too, but they need to create exclusive content to drive people to it. Radio companies have access to the same national international platforms that Spotify has. They just need to harness that power, and demonstrate to the music industry they can deliver ears and revenue for artists and labels. That’s what this is all about. Redirecting resources so radio is a player in the same market with Spotify.

If you’re a young fan, you’re not attached to your radio the way people were 40 years ago. You’re online chatting with your friends, sharing new music, and engaging with the artists directly. You don’t need a radio DJ to act as middleman. You can speak directly to your favorite artist on Twitter. So the rules have changed, and radio needs to be in that process somehow. It’s not easy, but it’s not going to happen if a radio station is only focusing on one market, because the music environment is much bigger.

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I am a terrestrial and digital new media content creator with over 20 years of experience, as well as a highly skilled digital marketing executive who brings a an impeccable reputation, incomparable work ethic and an impressive index of over 50, 000 hours of on-air and on-demand digital content. I currently manage day-today operations for NewGen Broadcasting LLC, the parent company of WebmasterRadio.FM (the world's largest internet marketing and business-to-business radio and podcast network) and, the worlds largest cannabis radio and podcast network. I have worked for major broadcasting entities including iHeart Media and Entertainment, the Hearst Corporation and Cox Newspapers. I earned a Bachelor's degree in Communication from Florida Atlantic University in 1998.

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