Radio Syndication Spreads Past Morning Shows as We look at the Response to Audacy’s new Top 40 Radio Strategy, plus Netflix Looks To Rule The Digital Disruption.
Audacy CHR Lineups Discussed | RadioDiscussion Board Post from The BigA
The music business, especially in CHR, is targeting social media (TikTok) and streaming (Spotify). That’s where they’re focusing a lot of their promotion and their new releases. Why? Because of the mass audience those platforms deliver, and the mass audience creates royalties that pay labels and artists. That doesn’t exist in FM radio. We saw this earlier this year with Olivia Rodrigo. Her big hit was delivered to Spotify, not FM. It was quick, efficient, and productive.
So how does radio compete in this environment? Channeling its national platform. In iHeart’s case, their streaming platform is among the largest in the world. Audacy owns its own streaming platform too, but they need to create exclusive content to drive people to it. Radio companies have access to the same national international platforms that Spotify has. They just need to harness that power, and demonstrate to the music industry they can deliver ears and revenue for artists and labels. That’s what this is all about. Redirecting resources so radio is a player in the same market with Spotify.
If you’re a young fan, you’re not attached to your radio the way people were 40 years ago. You’re online chatting with your friends, sharing new music, and engaging with the artists directly. You don’t need a radio DJ to act as middleman. You can speak directly to your favorite artist on Twitter. So the rules have changed, and radio needs to be in that process somehow. It’s not easy, but it’s not going to happen if a radio station is only focusing on one market, because the music environment is much bigger.
Can Radio Survive the Digital Apocalypse? https://radiofacts.com/can-commercial-radio-survive-the-digital-apocalypse/
Facebook To Invest $1 Billion In Creators Of Content For FB, Instagram https://deadline.com/2021/07/facebook-1-billion-investment-for-creators-on-fb-instagram-1234792890/
Theater Owners Blast Disney for Making ‘Black Widow’ Available Immediately on Streaming https://www.hollywoodreporter.com/business/business-news/black-widow-theater-owners-blast-disney-1234984300/
What would it really take to decentralize the music industry? https://www.musicbusinessworldwide.com/what-would-it-really-take-to-decentralize-the-music-industry/
Going Mobile: Netflix Wants to Be the Everything App https://www.hollywoodreporter.com/business/digital/netflix-video-games-mobile-podcasts-1234986128/
How Media Mergers Are Changing The News Industry via @forbes https://www.forbes.com/sites/forbesbusinesscouncil/2021/07/22/how-media-mergers-are-changing-the-news-industry/
Contact KOP for professional podcast production, imaging, and web design services at http://www.kingofpodcasts.com
Support KOP by subscribing to his YouTube channel and search for King Of Podcasts
Follow KOP on Twitter or Facebook @kingofpodcasts
Listen to KOP’s other programs, When I’m Not Podcasting… and the Wrestling is Real Wrestling Podcast.