Are Digital Influencers Winning The Prize Fight Over Corporate-Controlled Celebrities?

Influencers are winning, from making boxing a lucrative sport again to raking in millions in endorsements. Are celebrities feeling the heat to stay relevant?

YouTubers vs. TikTokers boxing is the hottest sport for a new generation
Nothing has made me feel older than YouTubers vs. TikTok Stars boxing.
https://www.sbnation.com/2021/6/14/22533239/youtubers-vs-tiktokers-boxing-ppv-results

Inside the rise of influencer boxing, which can be wildly lucrative for creators but has been messy for broadcasters
https://www.lamag.com/culturefiles/social-gloves-pits-youtubers-against-tiktokers-in-the-boxing-ring/

Do Consumers Trust Social Media Influencers? Here’s What Statistics Show
https://www.slicktext.com/blog/2021/06/social-media-influencer-statistics-survey/

Celebrities are crashing the creator economy
https://qz.com/2021902/on-the-internet-celebrities-function-like-influencers/

Influencer Fans May Not Be Ready for Monthly Social Media Subscriptions Yet: Survey https://variety.com/vip/influencer-fans-may-not-be-ready-for-monthly-social-media-subscriptions-yet-survey-1234994447/

Podcasts start coming to Facebook next week https://www.theverge.com/2021/6/16/22537023/facebook-podcast-rss-feed-publish-clips-pages

Facebook CEO Mark Zuckerberg hosts first test of Live Audio Rooms in US https://tcrn.ch/3xqMxWi

Explainer: The Local Radio Freedom Act
https://nrb.org/articles/explainer-the-local-radio-freedom-act-2/

Radio’s PPM-Holding Audience Returns. Will Advertisers?
https://www.rbr.com/radios-ppm-holding-audience-returns-will-advertisers/

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I am a terrestrial and digital new media content creator with over 20 years of experience, as well as a highly skilled digital marketing executive who brings a an impeccable reputation, incomparable work ethic and an impressive index of over 50, 000 hours of on-air and on-demand digital content. I currently manage day-today operations for NewGen Broadcasting LLC, the parent company of WebmasterRadio.FM (the world's largest internet marketing and business-to-business radio and podcast network) and CannabisRadio.com, the worlds largest cannabis radio and podcast network. I have worked for major broadcasting entities including iHeart Media and Entertainment, the Hearst Corporation and Cox Newspapers. I earned a Bachelor's degree in Communication from Florida Atlantic University in 1998.

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