KOP explains how new music doesn’t matter in corporate radio.. and now a new study shows radio personalities no longer matter to listeners. KOP states the case for change.
Olivia Rodrigo’s ‘Drivers License’ No. 1 on Hot 100 For 3rd Week https://www.billboard.com/articles/business/chart-beat/9519286/olivia-rodrigo-drivers-license-number-one-third-week-hot-100
Report: Drive Time Isn’t The Only Time for AM/FM Radio
Gen Z Says “Meh” to FM DJs https://www.radioworld.com/news-and-business/programming-and-sales/gen-z-says-meh-to-fm-djs
KOP speaks with strategist, instructor and thought leader Lee Hunt, publisher and editor-in-chief of CMO Marketplace
Lee is a longtime entertainment marketing strategist and thought leader who has shared his on-air analysis with TV networks and channel brands for years including launching and branding Lifetime, VH1 and TNT. He holds the distinction of working with more entertainment brands around the world than any other strategist.
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Listen to KOP’s other programs, When I’m Not Podcasting… and the Wrestling is Real Wrestling Podcast.