New Music Doesn’t Matter in Corporate Radio…And Personalities No Longer Matter to Listeners

KOP explains how new music doesn’t matter in corporate radio.. and now a new study shows radio personalities no longer matter to listeners. KOP states the case for change.

corporate radio

Olivia Rodrigo’s ‘Drivers License’ No. 1 on Hot 100 For 3rd Week https://www.billboard.com/articles/business/chart-beat/9519286/olivia-rodrigo-drivers-license-number-one-third-week-hot-100

Report: Drive Time Isn’t The Only Time for AM/FM Radio
https://news.radio-online.com/articles/b16555/Report-Drive-Time-Isnt-The-Only-Time-for-AM-FM-Radio

Gen Z Says “Meh” to FM DJs https://www.radioworld.com/news-and-business/programming-and-sales/gen-z-says-meh-to-fm-djs

KOP speaks with strategist, instructor and thought leader Lee Hunt, publisher and editor-in-chief of CMO Marketplace

Lee is a longtime entertainment marketing strategist and thought leader who has shared his on-air analysis with TV networks and channel brands for years including launching and branding Lifetime, VH1 and TNT. He holds the distinction of working with more entertainment brands around the world than any other strategist.

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Listen to KOP’s other programs, When I’m Not Podcasting… and the Wrestling is Real Wrestling Podcast.

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Published by King Of Podcasts

I am a terrestrial and digital new media content creator with over 20 years of experience, as well as a highly skilled digital marketing executive who brings a an impeccable reputation, incomparable work ethic and an impressive index of over 50, 000 hours of on-air and on-demand digital content. I currently manage day-today operations for NewGen Broadcasting LLC, the parent company of WebmasterRadio.FM (the world's largest internet marketing and business-to-business radio and podcast network) and CannabisRadio.com, the worlds largest cannabis radio and podcast network. I have worked for major broadcasting entities including iHeart Media and Entertainment, the Hearst Corporation and Cox Newspapers. I earned a Bachelor's degree in Communication from Florida Atlantic University in 1998.

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