Urban Contemporary: Making the Case for Black Music To Cross Back into the Mainstream

The label urban contemporary has been said to be” seemingly designed to compartmentalize black artists, undermining the culture’s contributions to and influences on music even as it tries to celebrate it.”

Republic Records — home to top artists including Ariana Grande and Taylor Swift — on Friday vowed to ban the word “urban” as a generalization for hip-hop and R&B. Many see it as an antiquated umbrella term — it is still used to describe many awards at the Grammys — that ignorantly lumps all music by black artists into the same grab-bag. The label, a division of Universal, said it would remove “urban” from department names, employee titles and music genres. Use of “urban” in music jargon dates back to the mid-1970s, according to Billboard, which says the black WBLS New York radio DJ Frankie Crocker used the phrase “urban contemporary.”

KOP looks into the history of the Urban Contemporary Era and explains his long standing argument how this is a signal for the change of mainstream music.

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I am a terrestrial and digital new media content creator with over 20 years of experience, as well as a highly skilled digital marketing executive who brings a an impeccable reputation, incomparable work ethic and an impressive index of over 50, 000 hours of on-air and on-demand digital content. I currently manage day-today operations for NewGen Broadcasting LLC, the parent company of WebmasterRadio.FM (the world's largest internet marketing and business-to-business radio and podcast network) and CannabisRadio.com, the worlds largest cannabis radio and podcast network. I have worked for major broadcasting entities including iHeart Media and Entertainment, the Hearst Corporation and Cox Newspapers. I earned a Bachelor's degree in Communication from Florida Atlantic University in 1998.

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